The chaos of competition and how to stay focused.
Updated: Sep 30, 2019
So, as a photographer we all know there are a lot of us. And a lot of us equals a lot of competition. So how to stand out? A market that's already crowded has less scope for expansion. We must offer something unique to our customers in order to build your own niche and minimize the existing competition. Storytelling is a great way to build your niche.
Set your pricing strategy accurately - know your worth. Adapt a marketing strategy. Plan.
Pricing is not a math problem, says Dearing. It’s a judgment problem.
Increase perceived value.
Identify and solve the things that really bug your customers. And pay attention to customer service.
Ask open-ended questions, run a survey!
Be innovative. Change is the only thing in this world that is permanent. Innovate with your products and services, and don't hesitate to take the risk. Look at Urban Outfitters, their business model was revolutionary. First of its kind, they employed artists to design their store interiors and the results were original and pioneering.
Respect your customer service.
People love businesses that provide exceptional customer service. If you delight your customers with great service, you'll make loyal customers who will refer your business to their family and friends.
Finally, define your brands USP. Stay ahead by keeping your point of difference, shouting about who you are - being YOU. Never faltering or changing, to fit that mould.
Don’t be threatened by the amount of photographers in the world or what they offer. Competition is fine as long as you know who you are and your POD. Concentrate on you.
After all - who else will if you wont?